Online Listings: What are they and why do they matter

Online Listings: What are they?

Simply stated, online listings are directory website that displays your businesses name, address, and phone information. When a potential customer searches online for your business by name, ideally your business is displayed at the top of the Search Results Page.

Online Listings

An online listing is a directory website that displays your Businesses Name, Address, and Phone information.

Reasons why multiple and accurate online listings are imported to local search results:

  • Visibility: Online listings ensure that your business is visible to potential customers. When people search for products or services in their local area, search engines often display businesses with accurate and comprehensive listings.
  • Credibility: A well-maintained online listing, especially on authoritative platforms like Google My Business or Yelp, adds credibility to your business. It shows that your business is legitimate and established.
  • Local SEO: (Search Engine Optimization) Search engines use information from online listings to determine the relevance of a business to a particular search query. Optimized listings with accurate details help improve your local search rankings.
  • Contact Information: Listings provide essential contact information, making it easy for potential customers to find your address, phone number, and website. This convenience can lead to more in-store visits or inquiries.
  • Customer Reviews: Online listings often feature customer reviews and ratings. Positive reviews can attract more customers, while addressing negative ones can help manage your reputation.
  • Mobile Searches: Many local searches are performed on mobile devices. Accurate online listings ensure that your business is easily discoverable on smartphones and navigation apps.
  • Consistency: Consistent and up-to-date listings across different platforms enhance the trustworthiness of your business and improve the accuracy of your information in search results.
  • Competitive Advantage: A well-optimized online listing can give you a competitive edge, especially if your competitors have incomplete or outdated listings.


Managing your online listings is a critical component for achieving successful local search results.  They enhance your visibility, credibility, and local SEO, making it easier for potential customers to find and choose your business. Click here to see an introduction to the Local SEO service offered by Rising Parrot.

At Rising Parrot, we have partnered with Marketing Industry experts dedicate to solving the ever-changing online landscape, allowing small to mid sized business thrive.  Please contact us, to see how we can work together and come up with a strategy that fits you unique needs and goals.

I started the Rising Parrot Agency to help local small to mid-sized business owners address the operational challenges associated with the ever-changing digital landscape. Email: Website:

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